Martech Zone — RFP360: Emerging technology to take the pain out of RFPs
Responding to RFPs is a time-consuming process for the marketing teams who regularly write, design, edit and submit proposals to win new business. Creating quick proposals that are also engaging and accurate has a direct impact on revenue. But between finding the right answers, writing new responses with subject matter experts and seeking approvals, the process is inefficient at best and ineffective at worst.
These challenges are giving rise to new proposal management software that is transforming the way that marketing teams respond to RFPs. Combining automation and collaboraton, RFP technology improves efficiency, consistency and effectiveness.
Explore how technology is transforming the RFP process in this MarTech Zone article.